Dominican Republic Tourism Statistics
Opinion, Attitude and Motivation Survey directed to non-resident foreign nationals who departed through the Jose Francisco Peña Gomez (Las Americas), Puerto Plata, Punta Cana and la Romana international airports. Conducted during the period January-June of 1999, by the Central Bank of The Dominican Republic, in collaboration with the Ministry of Tourism and Asonahores.
MEDIA THROUGH WHICH YOU FOUND OUT ABOUT THE DOMINICAN REPUBLIC
AS A TOURIST DESTINATION - DISTRIBUTED BY PLACE OF RESIDENCE OF RESPONDENT
January-June 1999
(%)
|
PLACE OF RESIDENCE |
MEDIA |
America |
Europe |
Average |
|
North |
Central |
South |
|
Pondered |
|
TOTAL |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
|
Newspapers |
3.1 |
4.2 |
8.5 |
4.0 |
4.0 |
Magazines |
4.0 |
3.0 |
6.5 |
7.5 |
6.0 |
Internet |
2.5 |
1.7 |
1.7 |
1.3 |
1.8 |
Radio/TV/Cinema |
1.9 |
1.9 |
5.5 |
7.4 |
5.1 |
Friends/Relatives |
28.4 |
30.4 |
26.1 |
25.1 |
26.5 |
Travel Agencies |
38.7 |
31.1 |
32.6 |
38.6 |
38.0 |
Tour Operators |
6.3 |
5.3 |
14.2 |
10.6 |
9.2 |
Airlines |
0.7 |
0.0 |
0.2 |
0.2 |
0.3 |
Previous Visit |
10.3 |
19.3 |
2.9 |
4.5 |
6.8 |
Embassies |
0.3 |
0.0 |
0.2 |
0.2 |
0.3 |
Tourism Office (Abroad) |
0.0 |
0.0 |
0.0 |
0.1 |
0.0 |
Other media |
3.8 |
3.0 |
1.5 |
0.6 |
1.9 |
MOTIVES WHY YOU SELECTED THE DOMINICAN REPUBLIC AS
TOURISM DESTINATION, DISTRIBUTED BY COUNTRY OF RESIDENCE
January-June 1999
(%)
|
COUNTRY OF RESIDENCE OF RESPONDENT |
MOTIVES |
America |
Europe |
Average |
|
North |
Central |
South |
|
Pondered |
|
TOTAL |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
|
Quality of Beaches |
17.8 |
23.5 |
30.9 |
28.8 |
24.7 |
Historical/Cultural Wealth |
1.9 |
0.8 |
3.7 |
1.8 |
2.0 |
Natural Wealth |
1.1 |
0.0 |
3.1 |
2.4 |
2.0 |
Night Life |
0.9 |
0.9 |
0.3 |
0.5 |
0.6 |
Climate |
32.5 |
15.2 |
26.4 |
42.9 |
37.3 |
Hospitality |
8.5 |
8.3 |
10.7 |
7.2 |
7.9 |
Reasonable Prices |
15.0 |
14.1 |
12.2 |
5.2 |
9.5 |
Gulf Courses |
5.2 |
8.0 |
1.3 |
0.3 |
2.4 |
Tranquility |
4.8 |
8.2 |
5.8 |
6.0 |
5.6 |
Casinos |
0.4 |
0.0 |
0.7 |
0.1 |
0.3 |
Previous Visits |
4.2 |
13.7 |
1.1 |
1.1 |
2.5 |
Others |
7.8 |
7.1 |
3.8 |
3.7 |
5.3 |
Results indicate that on average, 34.8% of the tourists had visited another Caribbean destination during the last three years before visiting the Dominican Republic. In order of importance, these were Cuba, Puerto Rico, Jamaica and Cancun. Upon considering place of residence of the tourist, it is observed that Europeans are the ones that have visited this zone the least, implying that said market must be considered as one of recent growth for the Caribbean, constituting the most important one in terms of passenger flow to the Dominican Republic. In fact, according to the Statistical Report for the Caribbean of the Caribbean Tourism Organization (CTO), 6.9% of all Europeans traveling to the Caribbean visit Cancun, 10.4% Martinique, 15.6% Cuba and 25% have the Dominican Republic as their preferred vacation destination, probably influenced by all the different microclimates, mountains, beaches, cultural and historical wealth and variety of alternatives offered by this one single Caribbean Island, in possession not only of the highest peak (Pico Duarte), but also the lowest inland lake (Lago Enriquillo) of the Caribbean and Central America, with the infinite variety of microclimates and wildlife that this represents.
According to the evaluation of prices charged for services received during their stay, on average, of every 100 foreign visitors, 70 considered that these were acceptable, 24 that they were too high or high, 4 that these were low and 2 did not respond. The above results are consistent with the importance of the motive "reasonable prices" when selecting the Dominican Republic as a vacation destination.
EVALUATION OF PRICES ACCORDING TO QUALITY OF SERVICES RECEIVED
(%)
|
Place of Residence |
Price |
America |
Europe |
Average |
Level |
North |
Central |
South |
|
Pondered |
TOTAL |
100.0 |
100.0 |
100.0 |
100.0 |
100.0 |
Very High |
2.6 |
5.9 |
5.7 |
5.9 |
4.7 |
High |
15.5 |
17.8 |
22.2 |
21.3 |
19.1 |
Acceptable |
57.5 |
48.7 |
37.9 |
50.2 |
52.0 |
Low |
19.5 |
21.7 |
22.8 |
15.8 |
17.8 |
Very Low |
3.6 |
2.6 |
9.1 |
4.1 |
4.2 |
No Response |
1.4 |
3.4 |
2.3 |
2.6 |
2.2 |
In general terms, during the first semester of 1999, the opinion of tourists on the quality of services received during their stay in the Dominican Republic were more than satisfactory, since the larger proportion of tourists considered said services as good (36.1%), very good (31.7%) and excellent (23.0%)
QUALITY OF SERVICES RECEIVED BY TRAVELLER
January-June 1999
%
|
TOTAL |
EXCELLENT |
VERY
GOOD |
GOOD |
POOR |
NO
RESPONSE |
SERVICES AND INSTALLATIONS |
|
|
|
|
|
|
TOTAL |
100.0 |
23.0 |
31.7 |
36.1 |
2.8 |
6.3 |
Airport Installations |
100.0 |
16.6 |
25.8 |
50.7 |
6.4 |
0.5 |
Airport Services |
100.0 |
16.4 |
26.7 |
50.6 |
5.5 |
0.8 |
Hotel Installations |
100.0 |
29.7 |
35.8 |
29.5 |
0.6 |
4.4 |
Hotel Services |
100.0 |
33.1 |
36.0 |
25.7 |
0.9 |
4.3 |
Lodging Services |
100.0 |
32.7 |
36.9 |
25.8 |
0.6 |
4.0 |
Food Services |
100.0 |
28.8 |
34.6 |
32.4 |
2.0 |
2.2 |
Quality of Food |
100.0 |
23.7 |
29.4 |
26.2 |
1.1 |
19.6 |
Quality of Entertainment |
100.0 |
22.6 |
32.4 |
37.7 |
1.8 |
5.6 |
Beach Services |
100.0 |
26.7 |
32.0 |
34.0 |
1.4 |
6.0 |
Sanitation |
100.0 |
23.8 |
30.6 |
32.7 |
12.1 |
0.8 |
Sports Services |
100.0 |
19.3 |
35.1 |
37.9 |
1.0 |
6.7 |
Sport Installations |
100.0 |
18.3 |
34.8 |
38.2 |
0.8 |
8.0 |
Local Transportation Service |
100.0 |
14.9 |
26.1 |
43.1 |
3.6 |
12.2 |
Conditions Transportation Vehicles |
100.0 |
15.9 |
27.6 |
41.6 |
1.7 |
13.2 |
Results reflect that of every 100 visitors to the country, 80 were desirous of repeating their trip. When asked: Will you consider taking your next vacation in the Dominican Republic again, visitors responded yes in the following percentages: Europeans (74.3%), North Americans (88.7%), South Americans (80.2%) and Central Americans (95.3%).The fact that only one point eight percent (1.8%) of all the Tourists that visited the Dominican Republic found out about the country through the internet, while worldwide online travel business explodes, with other destinations and actors greatly benefiting from this online industry that projects US$20 billion in revenues on internet sales for the year 2002 alone, demonstrates that the country has not made use of this resource, to say the least.
The time has com for the Dominican Republic and all Dominican travel industry actors to make extraordinary joint, as well as individual, efforts to establish a solid internet presence for themselves and the country. This effort will let the world know about its outstanding attributes offered by no other Caribbean Destination, thus allowing consumers to make their own, well informed, intelligent decisions.
In order to keep this reality in the daily memories of both our government and private sectors, DominicanRepublic.com hereby lists a series of charts and articles that speak of current and future trends of worldwide travel spending through the internet singlehandedly. All figures are expressed in billions of dollars.
European Internet Spending
Travel: Projected Growth in Consumer EC Revenues




|